Seal CMS was built to solve a specific problem: teams drowning in content. When you're managing hundreds of assets, briefs, and publishing schedules across multiple channels, generic project tools break down fast.

We designed Seal around the workflows that actually matter — board views for pipeline visibility, calendar views for scheduling, and day-level drill-downs for granular planning. Every view is connected, so moving a card on the board updates the calendar and vice versa.

AI sits at the core of the system, not bolted on as an afterthought. It assists with content categorisation, suggests scheduling based on historical patterns, and flags bottlenecks before they become blockers. The goal was to make AI invisible — it just makes the CMS smarter.

The interface was designed for density without clutter. Content teams need to see a lot of information at once, so we focused on clear hierarchy, scannable layouts, and fast keyboard-driven navigation that keeps users in flow.