Finovus needed a design partner to take their fintech product from concept to a fully realised brand and landing experience. The brief was clear: make banking feel modern, simple, and trustworthy.
We started with the brand identity, crafting a logo and visual language that balances authority with approachability. The mark needed to work across digital and print, from app icons to investor decks, without losing clarity at any scale.
The landing page was designed section by section to guide users through a clear narrative: what Finovus is, how it works, what you get, and why it matters. Every section, from hero to FAQ, was built to reduce friction and move visitors toward conversion.
Card management, pricing transparency, and social proof were treated as first-class design problems. Each section earns trust incrementally, so by the time users reach the CTA, the decision feels obvious.