Syrup GPT
Designed and built an in-house AI model and interface to streamline internal workflows — from content generation and design briefs to code scaffolding and client communication.
Syrup · 2026 · Product Design, UI/UX Design
The project
Syrup GPT started as an internal experiment: could we build a focused AI assistant tailored to the exact workflows our team runs every day — design briefs, content drafts, code scaffolding, and client communication?
Rather than relying on generic models, we trained and fine-tuned our own pipeline to understand Syrup's tone, standards, and delivery expectations. The result is an assistant that doesn't just generate — it generates in our voice, with our quality bar.
The interface was designed for speed. Team members can jump between task modes, reference past outputs, and chain prompts without context-switching between tools. Every interaction is logged for team visibility and continuous model improvement.
Syrup GPT is now embedded in our daily operations. It handles first-pass copy, generates component boilerplate, drafts client updates, and supports ideation sessions — freeing the team to focus on high-leverage creative and strategic work.
What we shipped
- Custom AI model tuned to Syrup's voice, standards, and workflows
- Unified interface for content, code, design briefs, and client comms
- Reduced repetitive task time across the team
- Continuous improvement loop from logged interactions and feedback
Next project
Want something like Syrup GPT? Book a free 30-minute call with Adam, our founder. You’ll leave knowing what to build first, how long it takes and which plan fits.